SR. UX DESIGNER FREELANCE

As UX Designer Mentor:

• Responsible for mentoring junior designers and/or professionals willing to transition to a UX career, through UX courses that can last 8 weeks to 6 months. As a mentor, I was responsible to meet my mentees once/twice a week for 1-hour calls in order to give feedback and assistance on assignments and support them with doubts about the course/industry.

ETERGO | Mar 2019 - Present (Netherlands)

SENIOR UX DESIGNER | BRAND EXPERIENCE DESIGNER

As Senior UX Designer:

• Understanding CX journeys, visualize opportunities and design solutions from prototypes to hi-fi interfaces within an iterative process

• Creating and managing product roadmap

• Generate and apply (A/B test) new ideas backed up with data, generate insights based on research and come up with new solutions

• Setting sprints up, maintaining and writing the backlog, and sustaining a fast and effective communication with our developers (Agile)

• Keeping a consistent communication in between stakeholder inside/outside of the company in order to keep the website development on track

• Take care of the personal and professional development of team members

As Brand Experience Design Lead NL:

• Concepting brand experiences in some marketing activities such as, brand activations, product delivery, experience centres/stores and website

• Doing the bridge in between India and Netherlands offices for UX and brand experiences

Achievements:

• Built a crowdfunding website that generated €3.9M

• Built a PPT that helped on the company’s acquisition by one of the biggest players in Electric mobility field in India

• Built a user account feature that doubled the number of pre-orders in a week and improve the website traffic in 40%

• Managed a backlog of 1k+ user stories

• Built a new brand identity to Etergo (External stakeholder management)

• Conducted basic research such as surveys with 900+ replies, interviews and phone calls with customers and investors

• Worked on 6 different projects (features), some of them at the same time (Fast paced startup environment)

• Managed a remote dev team of 5 and an internal growth team of 3

• Worked on CX flows for experience centres in Netherlands and India taking into consideration cultural aspects and behaviour

• Created the global concept for the experience centres (Internal/external stakeholder management)

GRADIENT | Mar 2018 - Dec 2018 (Netherlands)

UX | VISUAL DESIGNER FREELANCER

As the main UX & visual designer in a disruptive marketing tool, being in charge to design it, A/B test it and develop valuable experiences for customers. I also worked in partnership with the research team across different markets designing experience maps and conducting user testings. and was the brand ambassador.

Achievements:

• Designed and implemented 5+ features

• Conduct user test with 50+ people

• Designed 10+ custom actionable experience maps

• Participated in 3 end-to-end website projects, from planning, to research, interface design and testing.

• Designed company's brandbook and all the 200+ assets (icons, stationery, presentations, logos, and symbols)

• Designed Gradient's website in order to reach more clients and new employees for the company.

• Hosted co-creation and prototyping sessions with clients in order to align expectation with them and generate the best alternatives according to their needs.

SPOTZER | Mar 2017 - Mar 2018 (Netherlands)

QA | WEB DESIGNER

Spotzer is a white-label provider of bespoke digital marketing solutions for large enterprise businesses who service small businesses.

As QA designer:

• Worked closely with more than 15 international big size companies like ItaliaOnline, Yell, 1&1, FCR and Orange, ensuring quality and overall consistency in the 3000+ built websites to be in line with Spotzer design guidelines.

• Did weekly calls with Quality Team in Bulgaria (10 designers) to ensure overall quality and do training if necessary.

• Optimize internal design guidelines based on the ongoing project progress in order to improve designers and quality team jobs.

• Ensured personal development for each member of the team, promoting weekly training in areas such as coding, web design, and SEO.

Eternal | Sep 2014 - Aug 2017 (Brazil)

CO-FOUNDER | PRODUCT | UX | UI DESIGNER

Startup especialized in new medias for weddings and events. The app was designed to inform the guests of the most important information from each event, as well as the possibility to take photos, share it on big screens, and print them in real time.

As co-founder and designer:

• Designed the native Android and iOS app, as well the landing page and its development. The app is specialized in new media for weddings and events. We attended more than 25 events and reached more than 1 thousand downloads.

• Managed two developers specializing in Android/iOS and back-end development.

• Managed social network marketing campaigns designing 3 weekly content for Facebook and Instagram.

• Faced more than 15 clients and partners in order to enhance our network and reach people in the market.

ACHIEVEMENTS:

• One of the best Brazilian startups selected to be part of the biggest technology fair in São Paulo called Campus Party (2016);

• Winner of the biggest Hackathon at Curitiba/PR - Brazil (2014);

AGRIPA INNOVATION LABS | Sep 2015 - Jan 2017 (Brazil)

UX | UI DESIGNER

As the main designer:

• Designed the branding including a logo, stationery, and website from Agripa Innovation Labs.

• Gave design consultancy for more than 15 startups in the beginning level of product development.

• Designed wireframes and high fidelity interfaces for more than 5 small to medium companies from the most different market industries.

• Managed 2 more designers in a bigger project in order to design a web and mobile app (iOS/Android) platform to manage startups and mentors.

HOTMILK | Dec 2014 - Aug 2015 (Brazil)

JR. PROJECT MANAGER | UX | UI DESIGNER

HOTMILK is a Brazilian Startup Accelerator based inside one of the best universities in Brazil (PUCPR).

As the Jr. project manager & UX designer:

• Managed four UX designers and two web/app developers through different projects (apps, websites, and web apps).

• Designed an interface for an educational platform of Lego Zoom.

• Designed an app for doctors to prescribe medicines and treatment to customers and these customers they could schedule new appointments.

• Designed an app to alert people in case of theft. This app was linked to smart jewellery, once activated, alerts people close by and the authorities.

• Designed a web app to manage startups and mentors in the HOTMILK accelerator of startups.