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ETERGO | APPSCOOTER

This is a compiled of project I've been working while in Etergo as a Product designer, UX designer and UI designer.

In total I ran 4 different projects, the most complex being the investment campaign:

Etergo (Configurator + Rebranding): Biografia
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Etergo (Configurator + Rebranding): Imagem

CONFIGURATOR + UI LIBRARY

Etergo (Configurator + Rebranding): Título

COMPANY

Etergo

ROLE

Product | UX | UI designer

  • Ensure that the website of Etergo would keep being develop in order to bring value to our customers.

  • Develop and keep track of the website’s roadmap

  • Weekly communication / travels with outsourced development team in Ukraine and Berlin in order to keep consistency and alignment in our deliverables.

  • Manage and allocate team’s effort based on the sprint goals

  • Backlog management

  • Conduct basic research such as surveys, interviews and phone calls with customers and investors

  • Come up with valuable features to be implemented based on outcome from qualitative and quantitative data

  • Ensure the happiness of the growth team doing bi-weekly 1-1’s, retros and team meetings

  • Keep an open communication channel with different stakeholders from the company, especially with marketing team, in order to deliver high quality content aligned with the website

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OBJECTIVE

Transform Etergo website in an e-commerce platform, developing a high conversion ​configurator and checkout flow

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DURATION

Nov 2019 - Onwards

Etergo (Configurator + Rebranding): Texto
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LANDING PAGE AS MARKETING TOOL

  • My job here was to transform this configurator that an e-commerce like configurator, including features as delivery date, shopping cart, add/remove itens, checkout flow.

  • This page was primarily a marketing tool to find out what the customers where looking for in terms of colors, motor, speed and range.

Etergo (Configurator + Rebranding): Sobre

FIRST CONCEPT

This was the first concept after benchmarking and figuring out what were the business requirements for the project.

Etergo (Configurator + Rebranding): Texto
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REBRANDING

In the meanwhile I was also participating on the rebranding project in partnership with Momkai (branding agency in Amsterdam). Once the new brand was done I could apply on the current concept and keep working in the project while the UI library was being updated.

Etergo (Configurator + Rebranding): Texto
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Etergo (Configurator + Rebranding): Imagem
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Etergo (Configurator + Rebranding): Imagem
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Etergo (Configurator + Rebranding): Imagem
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Etergo (Configurator + Rebranding): Imagem
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