MERIDE
COMPANY
Gradient -> Client: Meride
ROLE
Product | UX | UI designer
Served as the lead designer for a product that generates actionable insights designed to save time and boost revenue. As the main UX/UI Designer I was in charge to take broad, conceptual ideas and turn them into something useful and valuable for customers.
Collaborated with the research team to identify with 5 different clients, in a period of 1 year, research topics and present research findings through user personas, user journeys and experience maps.
Designed mostly websites in order to enhance the conversion rate by 20% going across conception, brainstorming, wireframing, and interface to testing.
Designed the brand book and all the 200+ assets/materials (icons, stationery, presentations, logos, and symbols) ensuring that we had consistency in our deliverables.
Designed Gradient's website in order to reach more clients and new employees for the company.
Together with HR and the video director, we created more than 15 photos and video content in order to enrich our internal pages to make it more attractive to the market.
Hosted co-creation and prototyping sessions with clients in order to align expectation with them and generate the best alternatives according to their needs.
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OBJECTIVE
Provide clarity to Meride through research and figure out the quickest and easiest way to make their company to succeed building more empathy to their clients.
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DURATION
Sep - Nov 2018
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FINAL OUTCOME
The project hasn't been finalised but it had a positive acceptance from Meride's side. The next steps would be set up development sprints in order to implement it fast and being able to collect quantitative and qualitative research to validade the hypothesis.
CONTEXT
Meride is a Dutch funeral company, unique in their personal approach. Their problem was that they had too many assumptions about how people organize funerals. This leads to creating strategies that fail to meet real needs.
1. INTERVIEWS AND 1st CO-CREATION SESSION
Together with the research department, we interviewed more than 25 people in order to understand their pain points. They were selected by the way they organized a funeral (via insurance company, local player or freelancer).
Together with Marc and Martin, Gradient hosted a co-creation session in order to analyse the small data collected during the interviews.
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From this co-creating sessions a video has been done. I helped to create few designs. Check the video below.
2. PAIN POINTS AND EXPERIENCE MAP
Backed-up with research findings, 7 types of user pain points were mapped in a user experience map. It was a timeline displaying steps of the funeral planning, within emotional peaks at each of them, that portrayed Meride's performance and opportunities.
3. 2nd CO-CREATION SESSION
With all the pain points mapped, we went to Meride’s office for a new co-creation session. This time, the idea was to decide which could be the lower hanging fruits and how to reach them.In this session we came up with low-fi wireframes (sketches) of the home page.
WIREFRAMING
With all the pain points mapped, we went to Meride’s office for a new co-creation session. This time, the idea was to decide which could be the lower hanging fruits and how to reach them.
In this session we came up with low-fi wireframes (sketches) of the home page.
INTERFACE
Last but not least, after some feedback sessions, we agreed on the final structure and then I made the final high-fi interface.
