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ETERGO | APPSCOOTER

This is a compiled of project I've been working while in Etergo as a Product designer, UX designer and UI designer.

In total I ran 4 different projects, the most complex being the investment campaign:

Etergo (User Account): Biografia
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Etergo (User Account): Imagem

USER ACCOUNT + UI LIBRARY

Etergo (User Account): Título

COMPANY

Etergo

ROLE

Product | UX | UI designer

  • Ensure that the website of Etergo would keep being develop in order to bring value to our customers.

  • Develop and keep track of the website’s roadmap

  • Weekly communication / travels with outsourced development team in Ukraine and Berlin in order to keep consistency and alignment in our deliverables.

  • Manage and allocate team’s effort based on the sprint goals

  • Backlog management

  • Conduct basic research such as surveys, interviews and phone calls with customers and investors

  • Come up with valuable features to be implemented based on outcome from qualitative and quantitative data

  • Ensure the happiness of the growth team doing bi-weekly 1-1’s, retros and team meetings

  • Keep an open communication channel with different stakeholders from the company, especially with marketing team, in order to deliver high quality content aligned with the website

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OBJECTIVE

Provide clear and transparent information not only on delivery dates and share certificates, but also on other topics regarding investment and pre-ordering.

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DURATION

July 2019 - Onwards

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FINAL OUTCOME

  • Doubled the number of pre-orders in one week

  • Traffic increased in 40%

  • From around 150 emails / month, we lowered to 40

Etergo (User Account): Texto

1. QUANTITATIVE AND QUALITATIVE DATA ANALYSIS

Etergo (User Account): Texto
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PRE-ORDER CUSTOMERS

  • Customers were willing to test and give feedback

  • Customers would like to receive more updates regarding production and delivery

  • Navigation was the most expected feature

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INVESTORS

  • Pre-order customers were also investors

  • Mission and vision of the company was the information that was mostly influencing people to invest​

  • Lack of clarity and information regarding share certificates was the biggest disappointment for investors

Etergo (User Account): Sobre

2. SITEMAP / FEATURE FLOW

Etergo (User Account): Texto
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Etergo (User Account): Imagem

3. AGILE DESIGN PROCESS

Etergo (User Account): Texto
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Etergo (User Account): Imagem
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Etergo (User Account): Imagem
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Etergo (User Account): Imagem
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Etergo (User Account): Imagem

CONFIGURATOR

After this project I started to work on the configurator design as we were approaching the launch, so we need a website that would have an e-commerce look & feel.

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Etergo (User Account): Imagem
Etergo (User Account): Lista
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