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ETERGO | APPSCOOTER
This is a compiled of project I've been working while in Etergo as a Product designer, UX designer and UI designer.
In total I ran 4 different projects, the most complex being the investment campaign:
Etergo (User Account): Biografia
Etergo (User Account): Imagem
USER ACCOUNT + UI LIBRARY
Etergo (User Account): TÃtulo
COMPANY
Etergo
ROLE
Product | UX | UI designer
Ensure that the website of Etergo would keep being develop in order to bring value to our customers.
Develop and keep track of the website’s roadmap
Weekly communication / travels with outsourced development team in Ukraine and Berlin in order to keep consistency and alignment in our deliverables.
Manage and allocate team’s effort based on the sprint goals
Backlog management
Conduct basic research such as surveys, interviews and phone calls with customers and investors
Come up with valuable features to be implemented based on outcome from qualitative and quantitative data
Ensure the happiness of the growth team doing bi-weekly 1-1’s, retros and team meetings
Keep an open communication channel with different stakeholders from the company, especially with marketing team, in order to deliver high quality content aligned with the website
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OBJECTIVE
Provide clear and transparent information not only on delivery dates and share certificates, but also on other topics regarding investment and pre-ordering.
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DURATION
July 2019 - Onwards
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FINAL OUTCOME
Doubled the number of pre-orders in one week
Traffic increased in 40%
From around 150 emails / month, we lowered to 40
Etergo (User Account): Texto
1. QUANTITATIVE AND QUALITATIVE DATA ANALYSIS
Etergo (User Account): Texto
PRE-ORDER CUSTOMERS
Customers were willing to test and give feedback
Customers would like to receive more updates regarding production and delivery
Navigation was the most expected feature
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INVESTORS
Pre-order customers were also investors
Mission and vision of the company was the information that was mostly influencing people to invest​
Lack of clarity and information regarding share certificates was the biggest disappointment for investors
Etergo (User Account): Sobre
2. SITEMAP / FEATURE FLOW
Etergo (User Account): Texto
Etergo (User Account): Imagem
3. AGILE DESIGN PROCESS
Etergo (User Account): Texto
Etergo (User Account): Imagem
Etergo (User Account): Imagem
Etergo (User Account): Imagem
Etergo (User Account): Imagem
CONFIGURATOR
After this project I started to work on the configurator design as we were approaching the launch, so we need a website that would have an e-commerce look & feel.
Etergo (User Account): Imagem
Etergo (User Account): Lista
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